Build on Prscnt
Prscnt is the orchestration and intelligence layer for a talent-management agency. It already knows how to price a deal, vet a brand, pick the right creator, draft outreach in your voice, run the deal funnel, invoice and chase payment, and redline a contract. This documentation is for builders who want to put that brain behind their own tool — a custom manager portal, a no-code app, an internal agent — without rebuilding any of it.
It is product-agnostic. The outcome is the same whether you run on Softr + Airtable, Retool + HubSpot, a custom React app + Salesforce, or a spreadsheet and a cron job. Everywhere these docs show a specific tool, read it as one row of a table — swap in yours.
The mental model: four layers
Every integration, no matter the stack, is the same four layers:
| Layer | What it is | Examples (pick yours) |
|---|---|---|
| UI | Where your team clicks | Softr, Retool, a custom web app, a Slack command |
| Data | Your system of record | Airtable, HubSpot, Salesforce, Monday, a Postgres table |
| Orchestration | An LLM agent that decides what to do | Claude with the Prscnt MCP connected (in-Claude, or the runner template) |
| Connectors | The MCPs the agent composes | Prscnt + your own (Gmail, QuickBooks, your CRM, …) |
Prscnt is the orchestration layer plus a set of intelligence and pipeline tools. You bring the UI and the data; you keep your connectors. Prscnt never replaces them.
The one principle: zero connectors
Prscnt builds no third-party API clients and stores no third-party credentials. When work needs to touch your tools, Prscnt returns a proposed result (a draft, an invoice payload, a folder layout) and the agent executes it through your connector. Prscnt holds only thin pointers back to your records — a Prscnt deal linked to a record id + URL in your system — plus its own proprietary intelligence (rate corpus, brand reliability, partnership graph, voice profiles, deal pipeline, contract playbooks).
Your customer data and your credentials stay in your accounts. See Security & guardrails.
The one thing to know up front
There is no plain-REST endpoint. Every Prscnt tool is reached over MCP (JSON-RPC at POST https://mcp.prscnt.com/v1/mcp), which assumes an LLM in the loop choosing tools and shaping arguments. A raw button or automation can't call Prscnt directly and get an answer back.
That's a feature, not a gap: the LLM is the orchestration. The integration pattern is always your UI → an agent runner (LLM + the Prscnt MCP + your connectors) → write back to your data. The orchestration runner is a copy-paste starting point for that runner.
What you get for free
- Market intelligence — rate benchmarks, brand reliability, partnership history, spend estimates, negotiation patterns.
- Roster & fit — match the right creator to a brand, check exclusivity conflicts.
- Voice — draft outreach in your agency's voice.
- Pipeline — a full deal funnel with stages, campaign tracking, invoicing and AR.
- Contracts — deterministic redline against a customizable playbook.
You build the surface your team sees. You never rebuild the intelligence.
Where to go next
- New here? Start with the Quickstart — connect and make your first orchestrated call in ten minutes.
- Want the why behind the design? Core concepts.
- Ready to wire your stack? Compose your stack and The orchestration runner.